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2025 in Reflection: The Steps We Took Together

As the year draws to a close, we’re pausing to look back on the moments that have brought us together. In 2025, every step was made with intention, from fresh silhouettes to self‑care routines, and partnerships that grounded us in community. Here's what defined our year.


A Classic Reinvented: Naples 2.0

This year, we revisited one of BIRKENSTOCK’s newer silhouettes and gave it a fresh look. The Naples 2.0 re‑imagines the classic clog with a loafer‑inspired form, wrapping the midsole fully in suede and bringing refined stitching and a tongue panel.

But what’s truly exciting is how the Naples has risen, and fast. Once a quiet silhouette, it’s now leading the conversation in global style circles. Fashion editors are calling it “dressier than the Boston”. Influencers and blogs alike are pointing to Naples as the new “it” clog for 2025.

naples

Why the hype?

The moccasin‑loaf design retains the contoured cork‑latex footbed,the structure BIRKENSTOCK is known and loved for, while offering a silhouette with more polish.

Style guides are spotlighting the Naples as the next step beyond the Boston. It offers the comfort of a clog, with the versatility of a loafer.

Bloggers and trend trackers note that Naples is gaining traction on social media and in real‑life wear. One article called clogs the grounding piece everyone would be wearing this fall, and named the Naples especially.

How it fits:

From everyday to elevated, the Naples 2.0 became a go‑to this year for those who want comfort without compromise. Whether paired with relaxed tailoring or layered up for the cooler days, it fills a bridge between classic BIRKENSTOCK support and modern styling.

Explore Naples

Why the hype?

The moccasin‑loaf design retains the contoured cork‑latex footbed,the structure BIRKENSTOCK is known and loved for, while offering a silhouette with more polish.

Style guides are spotlighting the Naples as the next step beyond the Boston. It offers the comfort of a clog, with the versatility of a loafer.

Bloggers and trend trackers note that Naples is gaining traction on social media and in real‑life wear. One article called clogs the grounding piece everyone would be wearing this fall, and named the Naples especially.

How it fits:

From everyday to elevated, the Naples 2.0 became a go‑to this year for those who want comfort without compromise. Whether paired with relaxed tailoring or layered up for the cooler days, it fills a bridge between classic BIRKENSTOCK support and modern styling.

Explore Naples

A Year of Care: Introducing BIRKENSTOCK Care Essentials

In 2025 we took the next step, extending our commitment from footwear to whole foot health. With the launch of BIRKENSTOCK Care Essentials, we offered a range of vegan, 100 % natural‑origin formulas made in Germany that support foot, leg and self‑care rituals.

The collection includes bath salts, exfoliating scrubs, a nourishing foot balm, relief lotion for tired legs and feet, a pumice stone and a dry oil, each designed to restore, refresh and reconnect you with the ground beneath you.


What does that mean for you?

A ritual you can do at home, after a long day on your feet, that literally supports you from the ground up.

Foot health is part of our story, not just the sole, but what touches the sole.

Packaging and formulation carry the same care we apply to materials in our shoes: the Care Essentials range is vegan, natural‑origin, and sustainably considered.

Care essentials Kenko studios event

At our Kenko Studios event we celebrated this launch not just as a product drop but as a moment of reconnection. From experiencing the products with the relaxing signature BIRKENSTOCK foot massage, to the yin yoga and sound bath, guests were encouraged to slow down and enjoy some rejuvenating self-care time.

Explore Care Essentials

At our Kenko Studios event we celebrated this launch not just as a product drop but as a moment of reconnection. From experiencing the products with the relaxing signature BIRKENSTOCK foot massage, to the yin yoga and sound bath, guests were encouraged to slow down and enjoy some rejuvenating self-care time.

Explore Care Essentials
Florida Sandals

Stepping into New Icons: Florida Joins the Family

In 2025 we welcomed Florida into our core sandal collection, a silhouette that blends timeless BIRKENSTOCK craft with refined design details. The Florida stands out with its three slim, adjustable straps and contoured footbed, offering fit, function and no compromise.

Across the range you'll find:

- Leather or nubuck: rich materials with an elevated finish for everyday wear.

- Birko‑Flor® or BirkiBuc: synthetic materials for easy care and versatility.

- EVA: ultra‑lightweight and water‑friendly ideal for pool, beach or city strolls.

Florida offers a refined aesthetic, less chunky than some sandals, more delicate than casual and pairs immediately with dresses, cropped trousers or relaxed tailoring. It’s a true new staple for the year ahead.

Discover Florida

Stepping into New Icons: Florida Joins the Family

In 2025 we welcomed Florida into our core sandal collection, a silhouette that blends timeless BIRKENSTOCK craft with refined design details. The Florida stands out with its three slim, adjustable straps and contoured footbed, offering fit, function and no compromise.

Across the range you'll find:

- Leather or nubuck: rich materials with an elevated finish for everyday wear.

- Birko‑Flor® or BirkiBuc: synthetic materials for easy care and versatility.

- EVA: ultra‑lightweight and water‑friendly ideal for pool, beach or city strolls.

Florida offers a refined aesthetic, less chunky than some sandals, more delicate than casual and pairs immediately with dresses, cropped trousers or relaxed tailoring. It’s a true new staple for the year ahead.

Discover Florida

Table Talk: Connection Through Food

This year, in partnership with A Dinner for Scott (via the Scott Richardson Memorial Trust), we gathered with New Zealand’s hospitality community in Southland, bringing chefs, students and makers together for the love of food, craft and connection.

The dinner supports scholarships that enable young chefs and hospitality enthusiasts to go overseas, learn from the best, then bring that experience back to NZ. The cause fosters mentorship, global exposure and giving back.

A notable spotlight on one of the chefs who featured in A Dinner for Scott this year: TALA, led by Samoan‑born chef Henry Onesemo, was awarded the 2024 New Restaurant of the Year at the Cuisine Good Food Awards is an example of fresh talent and culture driving hospitality forward.

In the kitchen, in the clogs, in the conversation, these moments matter. They remind us that footwear isn’t just functional, it’s about where you walk, who you sit with, what you share.

Read the Story

Table Talk: Connection Through Food

This year, in partnership with A Dinner for Scott (via the Scott Richardson Memorial Trust), we gathered with New Zealand’s hospitality community in Southland, bringing chefs, students and makers together for the love of food, craft and connection.

The dinner supports scholarships that enable young chefs and hospitality enthusiasts to go overseas, learn from the best, then bring that experience back to NZ. The cause fosters mentorship, global exposure and giving back.

A notable spotlight on one of the chefs who featured in A Dinner for Scott this year: TALA, led by Samoan‑born chef Henry Onesemo, was awarded the 2024 New Restaurant of the Year at the Cuisine Good Food Awards is an example of fresh talent and culture driving hospitality forward.

In the kitchen, in the clogs, in the conversation, these moments matter. They remind us that footwear isn’t just functional, it’s about where you walk, who you sit with, what you share.

Read the Story
Big Buckle EVA

Big  Buckle  EVA: Easy, Elevated Summer

Our most‑loved silhouette got a summer‑ready refresh in 2025: the Big Buckle EVA for women. The oversized buckle, bold yet refined on a fully water‑friendly, lightweight EVA base is built for long summer days.

What defines the range:

EVA (ethylene‑vinyl acetate) material means you can step into the pool, walk the boardwalk, transition from beach to bar without skipping comfort.

The bold big buckle makes a design statement, elevating what could be a casual slide into something with presence.

Built on our signature footbed structure: moulded support, deep heel cup, raised edges.

In a summer of outdoor lunches, beach escapes and urban get‑aways, Big  Buckle  EVA is a go-to. It’s simplicity elevated - in material, design and spirit.

Shop the Collection

Big  Buckle  EVA: Easy, Elevated Summer

Our most‑loved silhouette got a summer‑ready refresh in 2025: the Big Buckle EVA for women. The oversized buckle, bold yet refined on a fully water‑friendly, lightweight EVA base is built for long summer days.

What defines the range:

EVA (ethylene‑vinyl acetate) material means you can step into the pool, walk the boardwalk, transition from beach to bar without skipping comfort.

The bold big buckle makes a design statement, elevating what could be a casual slide into something with presence.

Built on our signature footbed structure: moulded support, deep heel cup, raised edges.

In a summer of outdoor lunches, beach escapes and urban get‑aways, Big  Buckle  EVA is a go-to. It’s simplicity elevated - in material, design and spirit.

Shop the Collection

Every Step, Together

This year, we walked it together. From new styles to partnerships, the underlying message remains grounded in comfort, craft and connection. From the footbed that supports you, to the care ritual that honours your feet, to the dinner table where hospitality shoes were put to work.

Thank you for walking with us. Here’s to new places, new steps and new moments in 2026.