BIRKENSTOCK Queenstown: Crafted for this place


A new BIRKENSTOCK store has arrived in Queenstown, bringing more than 250 years of German shoemaking tradition together with the landscape, materials and craftsmanship of Central Otago.

At 43 Beach Street, just moments from Lake Wakatipu, BIRKENSTOCK Queenstown opens in a place where walking comes naturally.

Surrounded by mountains, lakes and some of Aotearoa New Zealand’s most celebrated landscapes, the new store has been created to feel distinctly connected to its surroundings. Natural materials run throughout the space, from a window inspired by the landscape outside to a permanent artwork created by local artist Marc Blake.

It is a local expression of a philosophy that has shaped BIRKENSTOCK for generations: Walk Naturally.

Bringing the Queenstown landscape inside

The connection to Queenstown begins before stepping through the door.

Created specifically for the store, a sensory window installation brings together native moss, ferns and river stone with BIRKENSTOCK footwear. The materials reference the landscapes encountered around Queenstown and across Aotearoa, while creating a natural setting for materials that have long been part of BIRKENSTOCK craftsmanship.

Cork. Jute. Leather. Each connects the footwear back to the natural world.

At the foundation is the iconic BIRKENSTOCK Footbed, shaped around the anatomy of the foot and designed to support natural movement.

For visitors arriving in Queenstown from around New Zealand and the world, the installation offers a small introduction to the landscape waiting beyond the store. For locals, it should feel rather familiar.

A Central Otago landscape, made differently

Look further into the store and the landscape appears again.

Behind the cash desk is a commissioned artwork by Central Otago artist Marc Blake, created exclusively for BIRKENSTOCK Queenstown.

Blake, whose studio is based in Bannockburn, has interpreted four surrounding mountain landscapes using genuine materials supplied by BIRKENSTOCK workshops in Germany. Suede becomes The Remarkables, oiled leather forms Walter Peak, cork depicts Isthmus Peak and a second layer of oiled leather becomes the Pisa Range.

The result connects two different forms of making through a shared appreciation for natural materials, texture and craftsmanship.

A Central Otago landscape, made differently

Look further into the store and the landscape appears again.

Behind the cash desk is a commissioned artwork by Central Otago artist Marc Blake, created exclusively for BIRKENSTOCK Queenstown.

Blake, whose studio is based in Bannockburn, has interpreted four surrounding mountain landscapes using genuine materials supplied by BIRKENSTOCK workshops in Germany. Suede becomes The Remarkables, oiled leather forms Walter Peak, cork depicts Isthmus Peak and a second layer of oiled leather becomes the Pisa Range.

The result connects two different forms of making through a shared appreciation for natural materials, texture and craftsmanship.

In conversation with Marc Blake

To understand the piece beyond its materials, we asked Marc about Central Otago, his creative process and what happened when familiar landscapes met some rather unfamiliar artistic materials.


What is it about the Central Otago landscape that continues to hold your attention, both personally and creatively?

"It is constantly changing, which is an ethos underpinning my painting. I never want to repeat things for the sake of it."


What was your first thought when BIRKENSTOCK asked you to create a piece specifically for the Queenstown store, and how did you begin approaching it?

"My first thought was that it was completely unlike anything I'd made before and that I was possibly the least likely artist to make this kind of piece! Yet at the same time I was intrigued by the challenge and had immediate ideas as to how I wanted to make it. We knew we had to create an artwork that felt handmade and unique, while being specific to both BIRKENSTOCK and this part of New Zealand - which is actually a very natural fit. The starting point was to turn the forms of the local mountains into something built directly from core BIRKENSTOCK materials, and as the idea progressed we realised the really close similarities and natural affinity between these materials and the colours and textures of this region."



The work brings together The Remarkables, Walter Peak, Isthmus Peak and the Pisa Range. How did you choose how to interpret and compose those landscapes within one piece?

"I simplified each range down to its most recognisable profile, at least as they appear to me. The aim wasn't to reproduce a view literally, but to let these forms of different landscapes naturally overlap and sit together as one balanced composition."


This commission asked you to work with BIRKENSTOCK materials including cork, jute, suede and oiled leather. How did working with those materials change your usual creative process?

"It changed it about as much as it could have possibly changed it! I have never used any of these materials before, but they are all very tactile and I could play around and they would naturally suggest the best ways to utilise them. Much of the surface was already present within the materials themselves and once the forms of the mountains started to emerge, it was clear how well this was going to work."

BIRKENSTOCK Queenstown

The Queenstown opening continues BIRKENSTOCK’s presence in Aotearoa New Zealand, alongside stores in Newmarket, Takapuna, Mānawa Bay and Christchurch.

Find us:
43 Beach Street, Queenstown 9300, New Zealand

Opening hours:
Monday to Sunday - 9.30am to 8pm

See BIRKENSTOCK Queenstown Store Details

From the materials underfoot to the mountains overhead, this is a BIRKENSTOCK store made with a strong sense of where it stands.

BIRKENSTOCK Queenstown

The Queenstown opening continues BIRKENSTOCK’s presence in Aotearoa New Zealand, alongside stores in Newmarket, Takapuna, Mānawa Bay and Christchurch.

Find us:
43 Beach Street, Queenstown 9300, New Zealand

Opening hours:
Monday to Sunday - 9.30am to 8pm

See BIRKENSTOCK Queenstown Store Details

From the materials underfoot to the mountains overhead, this is a BIRKENSTOCK store made with a strong sense of where it stands.