Care Essentials Arrives in New Zealand:
A Launch of Purposeful Wellness

Set within the serene space of Kenko Studios, the launch invited guests to pause, breathe, and reconnect. The evening opened with a yin yoga class, guiding participants through gentle postures to release tension and ground themselves in the present moment. A sound bath followed, filling the studio with therapeutic vibrations to restore balance and calm.

Guests were then introduced to the BIRKENSTOCK Care Essentials range through a signature foot massage experience. Each product was applied with intention, allowing attendees to feel firsthand the benefits of:

• Birkenstock’s trademark cork oak extract — a powerful antioxidant that helps protect and regenerate skin.
• Natural oils and active ingredients that provide lasting hydration and strengthen the skin’s barrier.
• Dermatologically tested formulas, suitable for everyday rituals and mindful self-care.

This tactile introduction showcased how Care Essentials can transform daily routines into grounding rituals, mirroring the supportive comfort BIRKENSTOCK footwear has always provided.

Every element of the launch reflected Birkenstock’s commitment to wellbeing. Refreshments were provided by Liquid Lightning, offering clean, revitalising beverages to complement the wellness journey. Guests also received curated goodie bags filled with Care Essentials products, encouraging them to continue their rituals at home.