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Tradition Since 1774
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The Birkenstock family has produced distinctive footwear of the highest quality for over two centuries. When you choose to wear a Birkenstock shoe or sandal you are not only choosing footwear that, with care, will last for years, but you also get the reassurance that your sandal has been produced sustainably using the best natural materials possible.

Counterfeits or copies are inevitably cheaply made imitations of our footwear that do not offer the same comfort and quality that you are assured of with genuine Birkenstock products.

Illegal copies of our shoes are often produced without following the strict labour laws and environmental practices that are a part of our core values. Manufacturing our products in a sustainable, ethical manner is as important to us as it is to you.


The only way to be absolutely sure that the item you are buying is a genuine Birkenstock is to buy from an authorised Birkenstock dealer, either online or at one of our retail partner's store locations.

Note that although Birkenstock is a global brand, distributors only ship footwear to their own respective countries. For instance, on this site we sell our products only to customers within New Zealand. Finding a website that offers to ship your order to both New Zealand and other countries, should raise a red flag.

Be wary of websites that offer our products at high discounts, often more than 50% below our RRP. If you are offered a Birkenstock shoe at a price that seems too good to be true, it probably is.